It all started out in Boulder Colorado with the pursuit of a sustainable lifestyle. Founder Patrick McInerney aka “Goose” submerged himself in a culture of self sufficiency, progressiveness and rootedness in nature. As an avid environmentalist, he saw the harsh impact created by the products we wear and use everyday. He set out to find sustainable apparel and realized how limited his options were.
The community around him instilled thinking big. He knew that organic and sustainable apparel was the right choice and he wanted to be apart of it. Patrick set out to Santa Cruz, California on a mission to create a company that makes a difference.
The first year was a struggle. It was challenging to find organic cotton fabrics and costs were high. Goose sold its first t-shirts at wholesale to stores along the California coast. Patrick knew that to keep the dream alive something had to change. He started selling direct to customer setting up at festivals and street fairs. This helped the quality of the product and allowed prices to go down, passing the savings on to you. The business began to blossom while on the road. Happy customers wanted more options that matched their pro-environmental values and lifestyle. Goose felt inspired by the enthusiasm and vowed never to give up.
Today, we focus on crafting quality organic apparel along with eco-friendly accessories that look and feel good. We have included sustainable materials like hemp and recycled polyester for durability. Our shirts have buttons made from shells and our sunglasses from bamboo. Goose remains committed to the environment while providing a well designed product. So you can have a peace of mind about what you wear.